viable_

a family of companies helping boring businesses thrive

Why We’re Betting on Boring Businesses

We believe the best opportunity in entrepreneurship today is hiding in plain sight.It’s not in Silicon Valley or on Shark Tank. It’s in the garage. The back of a truck. The local strip mall.Blue collar service businesses—the kinds that clean, paint, mow, haul, wash, fix, and build. The kinds most tech people overlook. The kinds most investors ignore. The kinds most founders think are too “boring.”But here’s the truth: boring is a goldmine.These businesses are low-risk, high-reward for anyone willing to hustle. The demand is consistent. The work is essential. And the paths to profitability are well-worn. If you can answer the phone, show up on time, and do quality work, you can build a solid company.The opportunity gets even better when you add leverage. Not financial leverage—technology leverage.Right now, most blue collar businesses are wildly underutilizing technology. Scheduling is manual. Estimates are written on paper. Follow-ups fall through the cracks. Data lives in a filing cabinet or someone’s head. And yet, AI and automation tools are more accessible than ever.We're not talking about replacing workers with robots. We're talking about augmenting businesses with simple, powerful tools—CRMs, quoting systems, automated texting, smarter routing, better ads, cleaner websites. These aren’t nice-to-haves anymore. They’re the difference between a $500K business and a $5M one.At Viable, we build and acquire technology service businesses that help these companies scale. We’re here to make businesses more efficient, more profitable, and more valuable.The timing couldn’t be better. The tools are ready. The industry is wide open. And the next generation of blue collar business owners isn’t going to run their companies on paper.Now is the greatest time in history to start a business—and we’re betting everything on the ones nobody’s paying attention to.